About Dragon Football and DragonBet
Dragon Football (dragonfootball.co.uk) is operated by Dragon Sports Media Limited (company number 15866644), registered in England and Wales. Dragon Football is an English football news, data and analysis website.
Dragon Football is part of the Lovells Group. DragonBet (dragonbet.co.uk) is a separate Lovells Group business, licensed and regulated by the UK Gambling Commission (licence 64908). Dragon Sports Media Limited is not a licensed gambling operator and does not offer gambling services.
Links to DragonBet
Pages on Dragon Football contain links to DragonBet, including a "Bet Now" call to action and signposted links within content. These links are clearly labelled.
Where Dragon Football includes these links, the commercial relationship is disclosed as follows:
- Dragon Football and DragonBet are part of the same corporate group (the Lovells Group).
- Dragon Football may receive a commission or internal group settlement from DragonBet for traffic and sign-ups originating on Dragon Football.
- Where this applies to a specific link or button, it carries a "Bet Now" or sponsored label, or a disclosure line.
Editorial responsibility
Editorial decisions on Dragon Football are taken by the Dragon Football editorial team. News selection, article content, match previews and opinion pieces are produced by the editorial team and are not paid for by DragonBet or by any third-party operator.
Commercial components (the "Bet Now" button, promotional placements) are separate from editorial content and are clearly delineated on the page.
Responsible gambling
All gambling content on Dragon Football is restricted to users aged 18 and over. Please gamble responsibly.
- National Gambling Helpline: 0808 8020 133 (free, 24/7, run by GamCare).
- GamCare, free counselling and live chat.
- GamStop, free self-exclusion service for UK gambling.
Dragon Football offers an under-18 mode which removes gambling content and links to DragonBet. You can activate it via the age prompt on first visit.
Your rights as a user
You are never required to use any link to DragonBet in order to access Dragon Football content. All editorial content (news articles, match reports, previews, opinion, statistics) is available to read without clicking a bookmaker link.
Cookies and data
For information on how we collect and use data, see our Privacy Policy. For cookies specifically, see our Cookie Policy.
Contact
For queries about this disclosure or commercial arrangements, email [email protected].
Last reviewed: 9 June 2026.